Moveat and TrueCoach.
TrueCoach is a clean, well built tool that coaches genuinely like. The gap with Moveat is not quality, it is the door: there is no free plan there, and the entry price assumes you already have a paying roster.
Pick TrueCoach if
- You already have a full roster and the entry price is not a question.
- You want a demo video library and filmed exercises included.
- You run strength programming where the client logs every load lifted, session after session.
- Your clients are used to a mobile app and it has never been a problem.
Pick Moveat if
- You are starting, or coming back, and you refuse to pay before you have clients.
- The diet is the centre of what you sell.
- You want your clients to answer without downloading anything.
- You want to see who is slipping before they quit, not after.
TrueCoach pricing next to Moveat, per month
| Clients you follow | TrueCoach | Moveat |
|---|---|---|
| 5 clients | TrueCoach29,98 $ | Moveat21.99 $ |
| 15 clients | TrueCoach69,98 $ | Moveat21.99 $ |
| 30 clients | TrueCoach164,98 $ | Moveat38.99 $ |
| 50 clients | TrueCoach164,98 $ | Moveat59.99 $ |
TrueCoach has no free plan: their first tier is paid from your very first client.
Their tiers rarely land on round numbers. When a tier covers more clients than the row says, the price shown is the one you actually pay at that headcount.
Prices read on their own pricing page on 2 August 2026. Source: https://truecoach.co/pricing/. Plans change, and this page is updated by hand: check on their site before you decide.
TrueCoach bills in USD. Moveat bills in euros, or in dollars in the United States.
The TrueCoach plans, one by one
The Starter Plan
29,98 $Up to 5 clients
Nutrition included
The Standard Plan
69,98 $Up to 20 clients
Nutrition included
The Pro Plan
164,98 $Up to 50 clients
Nutrition included
Nutrition is included in all three plans, and it is only fair to say so: it comes as meal tracking through MyFitnessPal, not as a meal plan you compose food by food. That is the difference that remains between them and us, and a pricing grid does not show it.
The differences that actually change your month
01
The door is free here
TrueCoach has no free plan, only a trial that runs out. Moveat is free up to two clients, with no time limit and no card. A coach with two clients pays nothing, for as long as they have two clients.
02
Your client downloads nothing
Moveat opens from a link in the browser and can be pinned to the home screen if the client wants it. No store, no account, no update to explain.
03
The check in is not a daily log
Your client sends weight, measurements, three photos and how they feel, when you ask for it. They do not log every meal and every set every day, which is exactly why they still do it in week six.
04
Quantities written the way people eat
Five dates, one tablespoon of oil, two slices of bread. Grams and ounces stay there for whoever weighs their food, but nobody is forced to own a scale.
What TrueCoach does better
Training logs, exercise by exercise
If your coaching lives on load progression and your client records every set, TrueCoach is built for that and Moveat is not.
A video library and filmed demonstrations
Included there, absent here by design.
Years of polish
They have been at this a long time, with integrations and a support team Moveat cannot match today.
Questions people ask before switching
How much does TrueCoach cost per month?
Read on their own pricing page on 2 August 2026, TrueCoach asks 29,98 $ a month for 5 clients, and 164,98 $ for 50 clients. At the same headcount, Moveat shows 21.99 $, then 59.99 $. Those are the amounts shown on their side, billed in USD, and the source is their page, https://truecoach.co/pricing/.
Does Moveat have a free plan?
Yes. Up to two clients, with every feature, no time limit and no card. Messaging, photos, PDF exports and templates are all included at that level.
Does my client log their meals every day in Moveat?
No. They send a check in when you ask for one, typically every week or two. There is no daily food diary and no daily training log.
Can I export my data if I leave?
The diet exports to PDF, and your data stays yours. Moveat has no lock in mechanism.
What if Moveat does not do what I need?
Then tell us. There is a link for it in your settings, and every message is read by the person who builds the product. Moveat is young and still moving, and a request from a coach with real clients weighs more than a roadmap written in advance. We will not promise to build everything, that would be a lie, but nothing gets thrown away and you will know what was kept.
Compare pricing with another tool
Try it with your own clients.
Create my coach accountFree up to 2 clients. No card.